Trend Hunter futurist Ady Floyd works with Fortune 500 clients to help them prepare for what's to come—and her Future of Retail keynote gives viewers a glimpse of just how much the modern world is evolving every day. To stay on top of their respective markets, retailers need to understand exactly where their consumer's interests lie.
To illustrate this evolution, Floyd highlights how retail has changed over the years—considering the resurgence of brick and mortar stores, digital gifting, and omnichannel strategies that aim to connect the two. Now that COVID-19 has disrupted the retail space yet again, brands need to adapt to the ever-changing and increasingly saturated ecommerce market while working to maintain a positive brand connection with their consumers in order to stay relevant.
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The Future of Retail Keynote
Trend Hunter's Ady Floyd Highlights How Retail is Shifting
Trend Themes
1. Resurgence-of-brick-and-mortar-stores - Disruptive innovation opportunities lie in creating unique in-store experiences that cater to consumer preferences and integrate digital technology.
2. Digital-gifting - Disruptive innovation opportunities exist in developing personalized digital gifting solutions that offer convenience and a seamless shopping experience.
3. Omnichannel-strategies - Disruptive innovation opportunities can be found in creating seamless omnichannel experiences that bridge the gap between online and offline retail.
Industry Implications
1. Retail - Retailers can leverage disruptive innovation to redefine the future of shopping experiences and stand out in an increasingly competitive market.
2. Ecommerce - In the saturated ecommerce market, disruptive innovation is crucial for brands to differentiate themselves and maintain customer loyalty.
3. Digital Technology - There are disruptive innovation opportunities in developing cutting-edge digital solutions that enhance the retail experience and connect online and offline channels.