American Apparel has decided to create a scrunchie comeback with their new collection of brightly colored hair accessories.
Although some may think this 80s trend should have remained in the past, I personally think that they are cute and could make a good comeback.
Check out the photos in the gallery and decide for yourself!
Implications - The rise of retro revival products continues with these scrunchies by American Apparel. Consumers seem to react positively to vintage-inspired products regardless of what era the product emulates, which may be because of an associated feeling of nostalgia with such products. Though time machines have yet to come into existence, consumers would still like to go back to more simple days if given the chance.
Funky Scrunchies
American Apparel Brings Back 80s Hair Ties
Trend Themes
1. Retro Revival Products - The success of vintage-inspired products suggests a market for nostalgic items, presenting opportunities for businesses to tap into the sentiment of simpler times.
2. Colorful Hair Accessories - The popularity of brightly colored scrunchies demonstrates a demand for vibrant and playful hair accessories, encouraging businesses to explore creative and eye-catching designs.
3. Fashion Comebacks - The revival of 80s fashion trends, like scrunchies, indicates a consumer desire for nostalgic and iconic styles, presenting opportunities for brands to reintroduce popular items from the past.
Industry Implications
1. Fashion Accessories - The success of scrunchies highlights the potential of the fashion accessories industry to incorporate retro-inspired designs and capitalize on the popularity of nostalgic items.
2. Beauty and Personal Care - The demand for colorful hair accessories offers opportunities for expansion within the beauty and personal care industry, enabling brands to create innovative and stylish products.
3. Apparel and Fashion - The comeback of retro fashion trends, exemplified by scrunchies, presents opportunities for companies in the apparel and fashion industry to reimagine and reintroduce popular styles from the past.