Who knew that barcodes could be so much fun? Barcodes are the machine-readable representation of information most of us are familiar with.
A Japanese firm named D-Barcode has been "decorating" these codes and their products are now used all over Japan. Great, fun concept.
Implications - Packaging has to be innovative in order to stand out from the crowd. By reworking with simple concepts, brands can add unique details that other brands have yet to use. Ideas such as funky barcodes add a playful piece to a mundane, bland part of a package. Consumers notice small details, which helps bring focus to a particular product when the time comes to shop for products.
Funky Barcodes
D-Barcode Spices Up Packaging
Trend Themes
1. Decorated Barcodes - Barcodes are being decorated to add unique details to packaging.
2. Innovative Packaging - Packaging has to be innovative to stand out from other brands.
3. Consumer Attention to Detail - Consumers notice small details, making playful additions to packaging a way to focus on a particular product.
Industry Implications
1. Packaging Industry - Barcodes are giving packaging companies new opportunities to innovate and add unique touches.
2. Retail Industry - Funky barcodes can help products stand out and gain more attention from consumers while shopping.
3. Marketing Industry - The addition of playful details such as decorated barcodes can provide marketing teams with new ways to attract and retain customers.