Shocks of Love's Scent Rituals is a collection of all-natural, functional fragrances that are non-toxic, cruelty-free and genderless. The five scents were created to support different daily self-care rituals—the brand recommends misting the products liberally overhead then consciously taking a few deep breaths. There's Woo-Woo Me, which has a meditative scent, balancing Sweet On You, relaxing Dreamlover, uplifting Dance With Me and Tender Loving Care to inspire vitality. As founder and perfumist Juan Felipe Rendon explains, "Shocks of Love re-envisions wellness through sensory reclamation."
With comfort buying on the rise during the coronavirus pandemic, people are looking for ways to support their mental and physical well-being by making purchases to help them invest in daily self-care.
All-Natural Functional Fragrances
Shocks of Love's Scent Rituals Support Daily Self-Care Rituals
Trend Themes
1. All-natural Fragrances - Disruptive innovation opportunity: Develop new all-natural fragrances with unique functional benefits to meet the growing demand for non-toxic, cruelty-free and genderless scents.
2. Functional Fragrance Rituals - Disruptive innovation opportunity: Create scent rituals that cater to specific self-care rituals, offering a unique sensory experience that promotes well-being and relaxation.
3. Comfort Buying - Disruptive innovation opportunity: Explore innovative ways to provide comfort through purchasing by offering products that support mental and physical well-being during challenging times.
Industry Implications
1. Fragrance Industry - Disruptive innovation opportunity: Disrupt the fragrance industry by focusing on creating all-natural, functional fragrances that cater to the increasing demand for wellness-oriented products.
2. Self-care Industry - Disruptive innovation opportunity: Tap into the growing self-care market by developing scent rituals and products that enhance the daily self-care experience, providing consumers with unique and transformative moments.
3. Wellness Industry - Disruptive innovation opportunity: Innovate within the wellness industry by offering comfort-focused products that contribute to mental and physical well-being, aligning with the rising trend of comfort buying.