Inside Hilton HHonors, app users will now be able to take advantage of a new feature called 'Fun Finder,' which provides personalized recommendations, information and promotions to guests staying at either the Hilton Hawaiian Village Waikiki Beach Resort or the Hilton Anatole location.
Fun Finder uses GPS, beacon and Wi-Fi technology in order to serve as a personal guide to some of the great activities and amenities that are available at the resorts. Ultimately, the new app feature is meant to encourage guests to make spontaneous activities to happen, such as booking last-minute massages or enjoying happy hour drink deals.
In order to make sure that guests are able to make the most of what they can do at the resort, one of the best features of the app is a map. This map gives guests precise directions throughout the resort so that getting lost never gets in the way of having fun.
Personalized Hospitality Apps
Hilton's 'Fun Finder' Feature Gives Activity Recommendations
Trend Themes
1. Personalized Hospitality Apps - Apps that provide personalized recommendations for guests are becoming a trend in the hospitality industry.
2. Location-based Technology - The use of GPS, beacon and Wi-Fi technology to create customized recommendations based on a guest's location is on the rise.
3. Real-time Offers and Deals - The ability to offer real-time deals and promotions, such as happy hour drink specials, through personalized hospitality apps is a growing trend.
Industry Implications
1. Hospitality - The hospitality industry is embracing personalized apps to provide better guest experiences and drive revenue through last-minute bookings.
2. Technology - Developing and integrating location-based technology to create customized recommendations presents a growth opportunity for tech companies.
3. Marketing - Real-time offers and deals through personalized hospitality apps offer a new frontier for marketers looking to engage with customers in the hospitality industry.