Artist Vanessa McKeown recently recreated various popular fruit items using colorful balloons in her series entitled 'Fruloons & Vegaloons.' The playful art series captures the fine line between edible ingredients and everyday items.
The 'Fruloons & Vegaloons' series is filled with various fruits and vegetables that have been recreated using colorful pink, purple and yellow balloons in a variety of sizes. McKeown replaces the flesh of the product with the balloons replicating the size and shape with synthetic material to create deceivingly edible-looking foods. At closer inspection, the viewer can see that the cherry tomatoes, the flesh of the coconut and even the grapes are actually tiny inflated balls of plastic. The series calls attention to how quickly we overlook our food asking us to perhaps acknowledge what our foods are truly made of. Photo Credits: designboom, vanessamckeown
Ballooned Fruit Installations
Vanessa McKeown Recreates Popular Produces Using Colorful Balloons
Trend Themes
1. Artificial Food Replicas - Creating realistic-looking food replicas using synthetic materials presents opportunities for restaurants and food displays.
2. Playful Installations - Using balloons to create playful installations brings a whimsical element to events and public spaces.
3. Food Transparency - Highlighting the deceptive appearance of food raises awareness about the need for transparency in the food industry.
Industry Implications
1. Restaurant Industry - Restaurants can utilize artificial food replicas to showcase their menu offerings in a visually appealing way.
2. Event Planning Industry - Event planners can incorporate playful balloon installations to add an element of fun and creativity to their events.
3. Food Retail Industry - Promoting food transparency can be an opportunity for food retailers to build trust with consumers and differentiate themselves in the market.