The brand identity for Dr. Feelgood Frozen Pops references the packaging and typography that is often synonymous with retro confections. Resembling something out of a 50s era candy store, these frozen treats are not only elegantly packaged but come in a myriad of delicious flavors.
These signature flavors include 'Chocoholic Cacao & Cream,' 'Salted Caramel & Apple' and even 'Lemon Manuka Honey & Ginger' among other tasty creations. In addition to its retro typography and logos, this collection of Dr. Feelgood Frozen Pops is also incredibly delicious -- highlighting flavors that are both old-fashioned and exotic.
This company's illustrated elements and signage give it a retro and authentic feel while its shop interior follows a consistent branding identity that is just as much of an homage to the past.
Retro Popsicle Branding
Dr. Feelgood Frozen Pops Feature a Vintage Brand Identity
Trend Themes
1. Retro Branding Revival - Businesses can consider incorporating vintage branding elements to evoke feelings of nostalgia and authenticity.
2. Exotic Flavor Innovation - Companies can experiment with unusual flavor combinations to intrigue and satisfy consumers.
3. Consistent Branding Experience - Brands can ensure a consistent identity across all touchpoints to establish a strong brand image.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage retro branding to create a unique customer experience.
2. Retail - The retail industry can use vintage packaging to differentiate from competitors and stand out on shelves.
3. Hospitality - The hospitality industry can incorporate exotic flavors into their menus to offer unique dining experiences.