The Holland's Micro Pies are a new line of frozen pies from the brand that are intended to offer a fresh-baked taste that doesn't require an oven to prepare them. Set to launch at Tesco stores, the Holland's Micro Pies are prepared by heating them in the microwave in order to create a savory meal in just a matter of minutes.
The frozen pies come in two flavor options including Chicken, Leek & Bacon as well as Steak & Ale to offer a lighter and a heartier option with the potential for new flavors to come onto the market in the near future. The Holland's Micro Pies are crafted with a golden shortcrust pastry that is crispy and buttery for quick enjoyment without having to turn on the oven.
Savory Microwaveable Frozen Pies
The New Holland's Micro Pies Have a Fresh-Baked Taste
Trend Themes
1. Savory Microwaveable Frozen Pies - Opportunity for creating innovative, convenient and quick savory frozen pie options for busy consumers.
2. Fresh-baked Taste - Opportunity to develop frozen food products that replicate the taste and texture of freshly baked goods.
3. Convenient Microwaveable Meals - Opportunity to create a range of microwaveable meals that provide a satisfying and delicious dining experience in minutes.
Industry Implications
1. Frozen Food Industry - Innovation potential in the frozen food industry to meet the changing needs of consumers for quick and easy meal options.
2. Convenience Food Industry - Opportunity for disruptive innovation in the convenience food industry by creating tastier and more satisfying microwaveable meal options.
3. Pastry and Baking Industry - Potential for innovation in the pastry and baking industry to develop frozen pastry products that maintain their texture and taste after heating in the microwave.