Frozen food is associated with being less than fresh, but many brands are attempting to change this perception with new product lines like the SO RIGHT Frozen Microwaveable Meals. Crafted with premium ingredients like minimally processed white meat chicken, the meals contain no artificial colors, flavors or preservatives. Each of the meals are 300 calories or less and have less than 10 grams of fat in order to make them a healthy choice for those looking to limit their caloric intake.
The SO RIGHT Frozen Microwaveable Meals come in 12 varieties including Creamy Chicken Corn Casserole, Teriyaki Chicken Stir-Fry, Chorizo & Potatoes with Cheesy Chipotle Sauce, Chicken Lo Mein, Chicken Burrito Bowl and many more at a cost of $2 or less each.
Premium Ingredient Frozen Entrées
The SO RIGHT Frozen Microwaveable Meals are Flavorful
Trend Themes
1. Premium Frozen Entrées - There is a growing demand for high-quality frozen meals made with premium ingredients, which presents a disruptive innovation opportunity for companies to create healthier and more flavorful options.
2. Clean Label - The trend towards clean label products is driving the demand for frozen meals made with no artificial colors, flavors or preservatives, which presents a disruptive innovation opportunity for companies to create more natural and sustainable options.
3. Healthy Convenience - With consumers looking for convenient meal options that also fit their healthy lifestyles, there is a growing trend towards low-calorie and low-fat frozen meals, which presents a disruptive innovation opportunity for companies to create more nutritious options.
Industry Implications
1. Frozen Food Industry - As the demand for high-quality, clean label, and healthy convenience products grows, companies in the frozen food industry have an opportunity to innovate and meet consumer needs with new product lines and improved product quality.
2. Food Manufacturing Industry - Food manufacturing companies can take advantage of the growing demand for premium and clean label frozen meal options by investing in new technologies and partnering with ingredient suppliers to create healthier and more flavorful options.
3. Retail Industry - Retailers have an opportunity to tap into the growing demand for premium and healthy convenience frozen meals by offering a wider selection of products at accessible price points, and by investing in marketing and product placement strategies to drive consumer awareness and sales.