Frozen ice pops have been classic childhood treats for decades, but Sunday Cats is a Los Angeles-based brand that's aiming to reinvent them with a healthy twist.
All of Sunday Cats' frozen pops are certified organic and boast all-natural ingredient lists that are easy to pronounce. Flavors include Watermelon, Pineapple and Strawberry Lemonade, which are made with real fruit juice and electrolytes from whole foods. For many health-conscious consumers, what's not in a product is just as important as what is listed on a box—these frozen treats will appeal to many with formulas that are free from gluten, added sugars, artificial colors, GMO ingredients and preservatives.
In addition to appealing to consumers, retailers and distributors will find the organic frozen ice pops easy to sell, since the products themselves are shelf-stable.
Organic Ice Pops
Sunday Cats Makes Its Ice Pops with Only Natural and Organic Ingredients
Trend Themes
1. Organic Frozen Treats - The trend of organic frozen treats presents an opportunity for businesses to cater to health-conscious consumers seeking natural and clean ingredient lists.
2. Healthy Refreshing Options - The trend of offering healthy and refreshing options like natural ice pops with electrolytes appeals to consumers looking for guilt-free indulgence.
3. Clean Label Movement - The clean label movement creates a disruptive innovation opportunity for brands to develop products free from gluten, added sugars, artificial colors, GMO ingredients, and preservatives.
Industry Implications
1. Organic Food Industry - The organic food industry can tap into the trend of organic ice pops by creating new flavors and innovative ways to use natural and organic ingredients.
2. Frozen Dessert Industry - The frozen dessert industry can leverage the trend of healthy frozen treats to develop new product lines that cater to health-conscious consumers seeking guilt-free indulgence.
3. Retail and Distribution Industry - The retail and distribution industry can capitalize on the appeal of organic frozen ice pops by stocking and promoting these shelf-stable products to health-conscious consumers.