'Ice & Easy' is a line of frozen alcoholic drinks that come packaged in convenient pouches. These bags are meant to be kept into the freezer until they are ready for consumption. At this time, the drink can be left out until it gets the consistency of a chilled slushie.
The ready-to-drink alcoholic beverages come in a range of flavors, including mojito, margarita, strawberry daiquiri and piña colada that require no mixing of any kind. Each 250-millimeter pouch contains about 5% ABV, which is comparable to many other alcoholic beverages that come in cans and bottles.
In addition to its Ice & Easy drinks, The Ice Co also makes a range of other inventive ice products that complement alcoholic beverages, including ice cubes that are oversized or infused with fresh citrus slices.
Frozen Alcoholic Slushies
'Ice & Easy' Frozen Alcoholic Drinks are Meant to Be Enjoyed Chilled
Trend Themes
1. Frozen Alcoholic Slushies - Opportunity for the creation of innovative frozen alcoholic beverages in convenient packaging for easy consumption.
2. Ready-to-drink Alcoholic Beverages - Potential for expanding the market of ready-to-drink alcoholic beverages with a range of flavorful options.
3. Inventive Ice Products - Possibility for disruptive ice products that enhance the drinking experience by offering unique features like oversized cubes or infused flavors.
Industry Implications
1. Beverage Industry - Opportunity for companies to tap into the growing market of frozen alcoholic beverages and ready-to-drink beverages.
2. Packaging Industry - Potential for innovative packaging solutions that provide convenience and easy consumption of frozen alcoholic beverages.
3. Ice Industry - Possibility for ice manufacturers to create inventive ice products that complement alcoholic beverages and offer unique features.