Like many other fast food chains, Burger King is beefing up its warm weather drink menu with the debut of Frosted Frozen Coke and Frosted Frozen Fanta Lemonade. For those looking to beat the heat with something more than just an ordinary soda, the new frosty beverages are the perfect option.
Unlike the average slushie, Burger King's new Frosted Frozen Coke and Frosted Frozen Fanta Lemonade combine soda with ice slush and a scoop of creamy vanilla soft serve. The addition of ice cream gives the drink a fluffy texture and creamy taste that is similar to an ice cream float. Of course, those looking for a more traditional slushie can order the drinks without the vanilla soft serve.
Already available nationwide, the new drinks signal the start of summer at Burger King restaurants.
Frosted Soda Slushies
Burger King is Debuting Frosted Frozen Coke for the Summer Season
Trend Themes
1. Frozen Beverage Innovation - Fast food chains are continually improving their warm weather drink menu with new frozen drink varieties.
2. Soft Serve Integration - Incorporating ice cream into slushie drinks is a new trend gaining popularity.
3. Summer-only Menu Items - Fast food chains are introducing summer-only menu items to drive sales during the hotter months.
Industry Implications
1. Fast Food Industry - Innovation in frozen beverage offerings represents an opportunity for fast food companies to differentiate themselves from competitors.
2. Ice Cream Industry - The integration of ice cream in slushie drinks may have potential for ice cream companies to expand their product offerings.
3. Beverage Industry - Incorporating ice slush and soft serve into beverage offerings presents opportunities for creative new drink combinations and ingredient partnerships.