Grind London recently unveiled the From The Inside to The Outside collection in preparation for the Spring/Summer 2019 season. The latest capsule retains the label's classic casual aesthetics infused with streetwear staple pieces. The collection dials in on graphic design details across t-shirts, short-sleeve button-ups, matching shorts and lightweight outerwear pieces. There are texts that read "bury me in a tee," "nearly all science adjusts" and "counter concepts."
Some standout items from the new From The Inside to The Outside SS19 collection are the pastel color-blocked tracksuit and the striped detail button-up shirt and shorts matching set. The full seasonal capsule will be available online and at select retailers in March of next year.
Lightweight Casual Streetwear
Grind London Dropped a 'From The Inside to The Outside' Capsule
Trend Themes
1. Casual Streetwear - Opportunity to disrupt traditional formal wear for young adults in the workplace through comfortable and stylish attire.
2. Graphic Design Tees - Opportunity to disrupt the current market by offering a wide variety of graphic design tees with unique and trendy messages.
3. Color-blocked Tracksuits - Opportunity to disrupt traditional athletic wear by offering stylish and comfortable color-blocked tracksuits for both men and women.
Industry Implications
1. Fashion Retail - Retailers and designers can take advantage of the opportunity to create a niche market for young adults seeking comfortable and fashionable streetwear.
2. Online Retail - Opportunity to provide graphic tees and other streetwear options through e-commerce and online stores.
3. Athletic Apparel - Athletic apparel companies can take advantage of the opportunity to provide stylish tracksuits with breathable and comfortable fabric for athletes and casual wearers.