From the Ground Up is a new line from Halen Brands that introduces consumers to better-for-you snack products powered by vegetables.
The new product line is set to include pita chips, pretzels and crackers made with alternative flours such as lentil or cassava, as well as cauliflower, broccoli or vegetable blend powders. Targeting the consumer who is looking to make better-for-you purchases, the brand's products offer healthier options to popular products in their respective categories—while the cheddar-flavored Cauliflower Crackers aim to challenge Cheez-It crackers, the Cauliflower Pretzels offer a healthier take on Rold Gold pretzels.
Over the past few years, cauliflower has transformed from just a cruciferous vegetable to a versatile gluten-free substitute for bread, rice and even traditional pizza crusts.
Cauliflower-Powered Snacks
From the Ground Up's Pretzels and Crackers Feature Cauliflower Powder
Trend Themes
1. Gluten-free Substitutes - The rise of cauliflower as a versatile gluten-free substitute for various food items presents opportunities for disruptive innovation in the food industry.
2. Better-for-you Snacks - The demand for healthier snack options like From the Ground Up's cauliflower-powered products suggests a disruptive innovation opportunity in the snack industry to create more nutritious alternatives to traditional snacks.
3. Vegetable-powered Products - The use of vegetable powders as ingredients in snacks is an emerging trend that presents opportunities for disruptive innovation in product development by incorporating more vegetables into everyday food items.
Industry Implications
1. Food Industry - The introduction of cauliflower-powered snacks and the demand for better-for-you options indicate potential disruptive innovation opportunities in creating healthier food products.
2. Snack Industry - From the Ground Up's cauliflower-based snacks highlight the need for disruptive innovation in the snack industry to cater to health-conscious consumers seeking nutritious alternatives to traditional snacks.
3. Gluten-free Industry - The rise of cauliflower as a gluten-free substitute opens up opportunities for disruptive innovation in the industry to develop more gluten-free products using versatile ingredients.