The From Sister to Sister campaign has been created by Carol's Daughter in partnership with Warner Bros. Pictures' The Color Purple to celebrate the upcoming release of the iconic coming-of-age film.
The campaign aims to celebrate the relationships between mothers, daughters, sisters, aunts, friends and mentors, and will see the haircare brand also releasing exclusive bundles for fans to pick up. This includes The Purple Bundle with Black Vanilla and The Strength of Gold Bundle with Goddess Strength. The brand will also be hosting community screenings across the country in select cities for fans to get involved in.
Carol's Daughter Founder Lisa Price spoke on the From Sister to Sister campaign saying, "I am honored to announce our partnership with Warner Bros. The Color Purple is a timeless story of resilience and empowerment, with an emphasis on community and belonging. Like the film, Carol’s Daughter has always celebrated the power of sisterhood and the unwavering support found in our tribes. This partnership allows us to continue to uplift our stories, our community and to champion the power of our magical sisterhood (and brotherhood) on and off screen."
Filmic Haircare Campaigns
The From Sister to Sister Campaign Celebrates The Color Purple
Trend Themes
1. Resilience and Empowerment - The From Sister to Sister campaign celebrates the timeless story of resilience and empowerment, highlighting the power of sisterhood and support found in tribes.
2. Community and Belonging - The campaign emphasizes the importance of community and belonging, fostering a sense of togetherness and support for mothers, daughters, sisters, aunts, friends, and mentors.
3. Exclusive Bundles for Fans - Carol's Daughter releases exclusive bundles like The Purple Bundle with Black Vanilla and The Strength of Gold Bundle with Goddess Strength, providing unique offerings for fans to enjoy.
Industry Implications
1. Beauty and Haircare - The From Sister to Sister campaign is a perfect fit for the beauty and haircare industry, tapping into the celebration of sisterhood through hair care products and bundles.
2. Film and Entertainment - Partnering with Warner Bros. Pictures' The Color Purple, the campaign aligns with the film and entertainment industry, fostering community involvement through community screenings and collaborative efforts.
3. Event Planning and Promotion - By hosting community screenings and organizing exclusive bundles, the campaign creates opportunities for event planning and promotion companies to contribute to the celebration and engagement of fans.