The Partnership for Drug-Free Kids has updated its iconic 'Fried Egg' ad to be more topical for today's teens and parents.
The ad starts off the same as the original with the egg in the fry pan and the voice over saying "this is your brain on drugs." Rather than being followed by a rhetorical "Any questions?" the new ad has teens asking lots of questions. They ask about various types of drugs, why they're bad and why they're so addictive. Substances mentioned include prescription drugs, alcohol, weed, molly and heroin.
The ad is meant to encourage parents to be informed about the various types of substances their children may be exposed to or curios about. The updated 'Fried Egg' ad is reflective of the change and grown in the drug landscape since the original commercial debuted.
Updated Anti-Drug Ads
The Refreshed 'Fried Egg' Ad Blends the Iconic Ad with Current Drug Concerns
Trend Themes
1. Topical Anti-drug Messaging - As drug concerns evolve, there is an opportunity to refresh and update anti-drug messaging to reflect current issues and concerns.
2. Interactive Anti-drug Education - Creating interactive anti-drug education that encourages dialogue and learning opportunities for teens and their parents can help combat drug use and addiction.
3. Data-driven Drug Education - Using data and analytics to identify current drug trends and which substances are most prevalent among teens can inform anti-drug education strategies and messaging.
Industry Implications
1. Parenting and Family Services - Parenting and family services can utilize the updated 'Fried Egg' ad and other anti-drug messaging to provide education and resources for families dealing with drug addiction in their homes.
2. Pharmaceuticals and Healthcare - Pharmaceutical companies and healthcare providers can collaborate to develop safer pain management techniques to combat the prescription painkiller epidemic highlighted in the updated ad.
3. Education and Awareness Organizations - Education and awareness organizations focused on drug addiction and rehabilitation can incorporate data-driven drug education strategies to provide more personalized and effective support to those struggling with addiction.