Football season will be starting soon and Pepsi wants to make the at-home watching experience as comfortable and convenient for fans as possible with its Pepsi Gametime Fridge TV. Pepsi knows that even being out of eyesight of the TV for a moment could cause fans to miss a critical moment of action and the Gametime Fridge TV helps to prevent this by making drinks much more easily accessible.
The branded Gametime Fridge TV with a 55" 4K LED screen and 16-can beverage refrigerator is being given away to one lucky football fan via sweepstakes.
The introduction of the Pepsi Gametime Fridge TV follows the renewal of Pepsi's four-decade partnership with the NFL earlier this year. With this continued partnership and a fridge-TV hybrid, the brand wants to remind football fans that the experience is #BetterWithPepsi.
Sporty Fridge TVs
The Pepsi Gametime Fridge TV Keeps Drinks Close While Watching Football
Trend Themes
1. Hybrid Appliances - Combining different home appliances creates new opportunities for brands to offer innovative and functional devices.
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Industry Implications
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