Mars Drinks recently adopted a new packaging system for its single-serve Freshpacks, which still offer the same convenience for in-office brewing, but with a more sustainable twist. The new Freshpack designs boast a reduced carbon footprint of about 31%, thanks to the elimination of an aluminum foil layer that used to sit between two layers of plastic.
The original Freshpack designs were launched in 1983 and redesigned in 2008. This newest iteration of the pouch packaging system replaces the latest iteration and reflects Mars Drinks' own goals towards sustainability, as well as those of consumers. The new design also plays a part in helping consumers to reduce waste in general, as Mars Drinks' Samantha Veide reports: "Our customers told us their biggest priority was diverting waste from landfill."
Sustainable Single-Serve Pouches
Mars Drinks' New Freshpacks Boast a Reduced Carbon Footprint
Trend Themes
1. Sustainable Packaging - Opportunities for companies to invest in eco-friendly packaging solutions that reduce waste and carbon footprint.
2. Consumer Demand for Sustainability - Shift in consumer preferences towards sustainable products that prioritize environmental responsibility and social impact.
3. Circular Economy - Emphasis on closing production cycles by minimizing waste, reducing packaging and creating reusable systems to effectively manage resources.
Industry Implications
1. Food and Beverage Packaging - Investing in sustainable packaging solutions that reduce carbon footprint and contribute to a circular economy.
2. Office Supplies and Services - Providing eco-friendly products that align with the increasing consumer demand for sustainability in the workplace.
3. Fast-moving Consumer Goods - Incorporating sustainable packaging alternatives into the production process can help FMCGs minimize waste and adapt to consumer demands for green products.