The popular vegetarian food company Beyond Meat recently introduced the first line of fresh veggies burgers to be sold in the refrigerated case alongside traditional meat products. While there are a wide range of vegetarian-friendly meat substitutes, these products are generally frozen. Now consumers can buy fresh vegetarian burgers the same way they would purchase ground beef.
The plant-based burger patties are being sold at Whole Foods in packs of two. The burgers are all-natural and free from soy, gluten and preservatives. However what makes the burgers particularly impressive is that they are designed to have nearly the same taste and texture as real meat. The new burgers even brown on the outside and stay pink on the inside the same way a beef patty would. For a final touch, the burgers bleed beet juice when cut open.
With more consumers cutting back on meat products, the new Beyond Meat burgers could serve as viable substitutes.
Fresh Veggie Burgers
These Plant-Based Burger Patties are Sold in the Refrigerated Case
Trend Themes
1. Fresh Vegetarian Burgers - The introduction of fresh, plant-based burger patties opens up possibilities for expanding vegetarian food production.
2. Realistic Vegetarian Meat Substitutes - The creation of vegetarian meat substitutes that mimic the taste and texture of real meat could disrupt the traditional meat industry.
3. Increased Demand for Vegetarian Food Products - As more consumers reduce meat consumption, there is an opportunity for companies to create and market innovative and tasty vegetarian food products.
Industry Implications
1. Vegetarian Food Industry - The vegetarian food industry could see growth with the introduction of new and unique products like fresh vegetarian burgers.
2. Meat Substitutes Industry - The meat substitutes industry could be disrupted with the creation of realistic vegetarian options that can satisfy meat eaters.
3. Health Food Industry - The health food industry can tap into the increased demand for vegetarian and plant-based options by creating innovative vegetarian products and marketing them to health-conscious consumers.