In addition to enjoying the in-store ready-to-eat food bars at a Whole Foods Market, health-conscious consumers will now also be able to prepare their own beverages at a fresh juice bar from Juicero.
Across California, Whole Foods is introducing in-store juice bars with countertop cold-press systems, with one to three presses available at each of the 11 locations in Irvine, Newport Beach, Huntington Beach and more.
What makes Juicero's juicing system such a standout is that it is able to squeeze packs that are pre-filled with nourishing fruits and vegetables in a way that reminds of how one might use a coffee pod with a countertop kitchen appliance like the Keurig or Nespresso machine. At Whole Foods' Juicero bars, these packs are refrigerated for optimum freshness.
In-Store Juice Bars
Whole Foods Market Now Features a DIY Fresh Juice Bar by Juicero
Trend Themes
1. DIY Fresh Juice Bars - In-store juice bars with countertop cold-press systems present an opportunity for consumers to create their own custom juice blends.
2. Pre-filled Packs - Pre-filled packs with nourishing fruits and vegetables offer convenience and consistency for customers looking for a quick and healthy drink option.
3. In-store Food and Drink Options - Adding in-store juice bars to existing ready-to-eat food options provides a one-stop-shop for health-conscious consumers.
Industry Implications
1. Retail - Retail stores can add in-store juice bars to their existing locations to provide customers with a more comprehensive health and wellness experience.
2. Food and Beverage - Food and beverage companies can develop their own line of pre-filled packs for use in countertop cold-press systems in order to create a convenient and healthy drink option for customers.
3. Kitchen Appliances - Companies making countertop kitchen appliances like Keurig and Nespresso can explore the development of new machines that can also handle pre-filled packs with nourishing fruits and vegetables in a similar way to Juicero's system.