Vegetarians sometimes are closet meat-eaters. Now being a flexitarian can remove the guilt of being a vegetarian but still scarfing down a cheeseburger when you’re totally wasted.
Dawn Jackson Blatner is a registered dietitian and coined the term flexitarian to assuage any guilt or frustration by sometimes eating something with a face. She has a book called ‘The Flexitarian Diet,’ which explains how we all should be flexitarians. Being a flexitarian means you can be vegetarian, but not sit at a neighborhood cookout with an empty plate.
Diets for Casual Vegetarians
Flexitarians Are the New Omnivores
Trend Themes
1. Flexitarian Diet - Opportunity for restaurants and food companies to offer more flexible and plant-based menu options catering to the growing demand for flexitarian diets.
2. Meat Alternatives - Opportunity for companies to innovate and offer more meat alternatives that taste and feel like the real thing, attracting flexitarians and vegetarians alike.
3. Sustainability-focused Diets - Opportunity for companies to promote and market sustainability-focused diets, which align with the flexitarian mindset and appeal to environmentally-conscious consumers.
Industry Implications
1. Food and Beverage Industry - The food and beverage industry can create new product lines, marketing campaigns and even restaurants focused on flexitarian diets and lifestyle, promoting the ideals of this trend.
2. Health and Wellness Industry - The health and wellness industry can tap into the flexitarian mindset by developing new products, services, and programs aimed at helping consumers make healthier food choices that align with this trend.
3. Agriculture Industry - Opportunity for the agriculture industry to adjust the production of crops and animal products to meet the demand for more sustainable and plant-based food options, thus catering to this trend and new market segment.