Taking us on a fashion ride to the heart of the homeland, the Free People June 2014 lookbook stars perky models Ashley Rodgers, Annie McGinty, Mason Aber and Marissa Borovay in some of season's brightest and cutest looks.
The Free People June 2014 lookbook portrays an intriguing Americana theme which revolves around stunning small-town girls -- the models -- posing in free spirited and western-inspired styles. The uber-American style lookbook just came out to celebrate July 4th and all the festivities that comes with it. With typical farmland plains as the backdrop, the sunny lookbook features the girls posing in casual styles including denim overalls, cotton dresses and stars and stripes for photographer Michael Graham.
Prairie Americana Lookbooks
The Free People June 2014 Lookbook Takes on the Countryside
Trend Themes
1. Rural Fashion - Opportunities for fashion brands to incorporate Americana and western-inspired styles into their collections.
2. Seasonal Lookbooks - The use of themed lookbooks to celebrate holidays and seasonal events in the fashion industry.
3. Free Spirited Fashion - An opportunity for fashion brands to explore and incorporate more free-spirited and bohemian styles into their collections.
Industry Implications
1. Fashion - The fashion industry has opportunities to incorporate rural and free-spirited styles into their collections and celebratory lookbooks.
2. Photography - Photographers have opportunities to capture themed lookbooks that celebrate holidays and seasonal events for fashion brands.
3. Marketing and Advertising - Marketing and advertising industries can explore ways to leverage themed lookbooks and Americana-style fashion campaigns to target niche markets and seasonal events.