This free magazine is a place in print where you can discover some of the best web-based content. Launching in the UK, SWIPE Magazine is a print publication that curates its content from a variety of online platforms, from mainstream media and major brands to unknown bloggers.
Their aim "to showcase the finest writing, photos, stories, ideas, infographics and more that the web has to offer" will appeal to the millennial generation who miss the physical nature of print media. Targeting London millennials, the free magazine will be distributed at underground stations to those living and working in the city. 25% of their distribution will also be available in select offices, innovation incubators, co-work spaces and cafes.
Internet-Curated Print Zines
This Free Magazine for London Millennials Features Online Content
Trend Themes
1. Internet-curated Print Zines - The trend of curating online content and turning it into print zines can expand beyond magazines and into other types of publications.
2. Free, Curated Content - The trend of providing free, curated content can be expanded to other demographics and cities beyond London millennials.
3. Offline-online Integration - The trend of bridging the gap between online and offline experiences through print media can be applied to other industries such as fashion and art.
Industry Implications
1. Publishing - Traditional publishing companies can benefit by using online platforms to curate and showcase content for their print publications.
2. Advertising - Advertising agencies can partner with online content creators to curate content for print ads, billboards, and other physical advertisements.
3. Co-working Spaces - Co-working spaces can use curated print zines featuring online content to provide added value to their members and create a unique selling point.