Knowing that many people are ready to welcome the summer season, low-calorie, high-protein ice cream brand Halo Top is launching events to share free ice cream pints. In Vancouver and Toronto, Halo Top is hosting its first-ever Halo Top Drive-Thru "to take the edge off the May Long Weekend traffic." According to the brand, in-person events are open to not just drivers but pedestrians and cyclists too.
As a sweet treat for Canadians who can't make it to either of the Halo Top Drive-Thru events in-person, Halo Top created a Virtual Drive-Thru online so that the first 5,000 Canadians to "pass" through can be rewarded with a coupon for a free pint of Halo Top ice cream.
In Canada, Halo Top offers a variety of decadent flavors like Birthday Cake and Candy Bar, as well as its own take on classics like Vanilla Bean, Chocolate and Mint Chip.
Frozen Dessert Drive-Thrus
Halo Top is Giving Away Free Ice Cream Pints Online and at Events
Trend Themes
1. Free Ice Cream - Disruptive innovation opportunity: Develop a digital loyalty program for brands to reward customers with free ice cream in exchange for their engagement.
2. Virtual Drive-thrus - Disruptive innovation opportunity: Create a platform that allows various restaurant chains to offer virtual drive-thru experiences, catering to the growing demand for contactless dining options.
3. Low-calorie Desserts - Disruptive innovation opportunity: Design a line of low-calorie desserts that prioritize taste and indulgence without compromising nutritional value, appealing to health-conscious consumers.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Develop a technology-driven solution that enables personalized and customizable ice cream flavors, disrupting the traditional ice cream manufacturing process.
2. Digital Marketing - Disruptive innovation opportunity: Create an AI-powered marketing platform that leverages customer data to deliver targeted promotions and rewards for various food brands, increasing customer engagement.
3. Restaurant and QSR - Disruptive innovation opportunity: Implement AI-powered automation and robotics in the drive-thru process, reducing wait times and enhancing the overall customer experience.