GrubHub created a new subscription service named GrubHub+, and it will offer free delivery as well as 10% cash back for purchases. Free delivery will be applied to the company indicated that around 100,000 food establishments in the United States will participate in the program. Currently, GrubHub+ is available in a free trial that lasts 14 days. However, if consumers are with a competing service, they can access the subscription for free for a period of 30 days.
GrubHub+ is also running a program named Donate the Change, where it will match any contributions made by subscribers of the service.
Overall consumers may value the service due to the free trial and free delivery options.
Free Delivery Food Subscriptions
GrubHub Launched GrubHub+ with 100,000 Participating Restaurants
Trend Themes
1. Food Delivery Subscription Services - There is an opportunity for food delivery companies to launch their own subscription services that offer free delivery and cashback for purchases to retain customers and attract new ones.
2. Price-matching Programs - Food delivery companies could launch price-matching programs to compete with GrubHub and encourage customers to switch to their services.
3. Charitable Initiatives - Food delivery companies could launch their own charitable initiatives to attract socially-conscious consumers and encourage them to use their services over their competitors'.
Industry Implications
1. Food Delivery Services - Food delivery companies have an opportunity to differentiate themselves from their competitors by offering their own subscription services and price-matching programs.
2. Payment Processing Firms - Payment processing firms could partner with food delivery companies to develop their own charitable initiatives and help them manage donations from subscribers.
3. Restaurants - Restaurants have an opportunity to increase their exposure and sales by participating in subscription services like GrubHub+ and promoting their involvement to potential customers.