Harley-Davidson will be rolling out free charging for its motorcycles for two years. The program will operate at participating dealers of the company, which will provide free access to ChargePoiints. The promotion will allow customers to access 500kWh of power, which users can access at Electrify America Stations.
The program will provide users with an incentive to purchase the electric motorcycle, which will be sold for a $29,799 price point. However, due to the program buyers may be enticed by the offsetting cost of free charging.
The Harley-Davidson electric motorcycle will soon be available for purchase. The model is the first electric vehicle produced by the brand, which has created anticipation for the bikes release. The bike is titled the LiveWire and will be able to have 140 miles of range with one charge.
Free Electric Motorcycle Charging
Harley-Davidson Will Roll Out Two Years of Access to ChargePoint
Trend Themes
1. Electric Motorcycle Adoption - Harley-Davidson's free charging program incentivizes the adoption of their first electric motorcycle.
2. Dealer-based Charging Programs - Harley-Davidson's partnership with ChargePoint demonstrates a trend towards dealer-based charging programs for electric vehicles.
3. Offsetting Costs with Free Charging - Harley-Davidson's promotion of free charging for two years may set a trend for other companies to offer incentives to offset the cost of purchasing an electric vehicle.
Industry Implications
1. Motorcycle Manufacturing - Harley-Davidson's entry into the electric motorcycle market represents a disruptive innovation opportunity for the traditional motorcycle manufacturing industry.
2. Charging Infrastructure - Harley-Davidson's partnership with ChargePoint signals a growing need for charging infrastructure specific to electric motorcycles.
3. Electric Vehicle Sales - Harley-Davidson's promotion of free charging may serve as a disruptive innovation opportunity for increasing electric vehicle sales and market share.