Natural Light, also known as Natty Light, will pay fans in free beer if they get a mullet haircut. The new promotion arrives as the brand launches its Vintage Cans. Fans will receive free mullet haircuts to promote the new can design.
Natural Light is returning to its roots with its vintage can design and wants to encourage others to embrace the retro style. Fans have a chance to get their haircut paid for and receive free beer between now and March 31st by entering the competition via social media. To qualify, consumers must post photos of themselves to social media using the tags #NattyVintage and #sweeps. The winners will receive monthly beer shipments as long as they keep the mullet this year.
Beer-Branded Mullet Initiatives
Natty Light is Sending Fans Free Beer if They Get a Mullet Haircut
Trend Themes
1. Retro Marketing Strategies - Companies can leverage nostalgia to market their products and services to consumers who are seeking a connection to the past.
2. Crowdsourcing Advertising Campaigns - Inviting consumers to participate in advertising campaigns through social media can generate user-generated content and increase brand awareness.
3. Interactive Brand Promotions - Implementing interactive brand promotions that encourage consumer engagement, like offering free haircuts, can help build brand loyalty and increase product visibility.
Industry Implications
1. Alcoholic Beverages - Companies in the alcoholic beverages industry can utilize interactive promotions and retro marketing strategies to attract consumers who may be looking for a nostalgic experience.
2. Beauty and Haircare - Including interactive promotions and crowdsourced advertising campaigns can promote customer satisfaction and lead to an increase in sales.
3. Sports and Entertainment - Interactive promotions and crowdsourcing techniques can be employed to increase engagement with consumers and build brand loyalty.