Diamonds are a girl's best friend, and this is even more true now that Frederick B. is launching his new line of rings called the 'Intimacy' collection.
According to frederickb.com, the 'Intimacy' collection offers a “a new, unique and exclusive ring setting, intimately positioning diamonds directly over a partner diamond or precious stone.†Such offerings of stones include white, canary, pink, and chocolate (chocolate!) diamonds, and sapphires.
Implications - With the economic recession slowly recovering, consumers are looking for new ways to spend their cash. Products that provide buyers with a sense of luxury are a great way to capitalize on this development, as many individuals are now willing to spend their money.
Easter Egg Bling
Frederick B.'s 'Intimacy' Collection Pairs Pastel Precious Stones
Trend Themes
1. Luxury-intimacy Jewelry - Frederick B.'s 'Intimacy' Collection pairs precious stones for a luxurious experience.
2. New Setting-unique Design - The 'Intimacy' Collection offers a new and exclusive ring setting design.
3. Colorful Precious Stones - Pink and chocolate diamonds as well as sapphires provide a variety of options for buyers.
Industry Implications
1. Jewelry - The jewelry industry can benefit from offering unique, luxury collections such as 'Intimacy'.
2. Retail - Retailers can cater to consumers' desires for luxury products by carrying trend-setting pieces such as the 'Intimacy' Collection.
3. Fashion - Fashion insiders can capitalize on the trend towards luxury and create marketing campaigns that reflect the allure and attraction of accessory items such as precious stones.