‘Cajun Squirrel’ and ‘Crispy Duck’ are among the weird new Walker potato chip flavors in the UK as a result of the company’s ‘Do Us a Flavor’ contest held to come up with six new groundbreaking taste sensations for the crisps. The new varieties are on the shelves now and the Walker website is accepting your votes for the winner until May 1.
The other freaky flavors are ‘Fish and Chips,’ ‘Chilli and Chocolate,’ ‘Builder’s Breakfast,’ and ‘Onion Bhaji.’ The inventor whose chip gets the most votes wins a grand prize of £50,000 and 1% of all profits. These six semi-finalists have already won £10,000.
Hopefully we will be able to get a review from one of our UK-based Trend Hunters.
Freaky Flavored Chips
Walker's ‘Cajun Squirrel' and ‘Chilli & Chocolate'
Trend Themes
1. Unconventional Flavors - Food and beverage industry can experiment with unconventional flavors and ingredients to create unique and interesting products for consumers.
2. Crowdsourcing Innovation - Businesses can use crowdsourcing to gather innovative ideas and engage with customers, creating a sense of community and loyalty around their brand.
3. User-generated Content - Encouraging customers to create and share content related to their products or services can generate buzz and create more authentic marketing efforts for companies.
Industry Implications
1. Food and Beverage - The food and beverage industry can utilize trends toward unconventional and unique flavors to create new products and drive innovation.
2. Marketing and Advertising - The marketing and advertising industry can use the tactic of crowdsourcing to engage customers and collect innovative ideas that can drive business growth.
3. Social Media - Social media platforms can be utilized by businesses to encourage user-generated content and facilitate conversations around products and services, leading to increased brand awareness and loyalty.