Freakshow Wine is now giving drinkers the chance to become a part of its elaborate labels with augmented reality and the Freakshow Maskerade app. The interactive face filter app gives fans the chance to transform into their favorite characters, including ones that sport headdresses made of snakes, tattooed faces and breathe fire.
Beyond just offering a fun way for people to see their faces transformed with AR, Freakshow Wine is encouraging people to discover its products, as the Freakshow Maskerade app features six characters and three more can be discovered by scanning bottles of the brand's wine.
Those who share their AR face filter experience with the #freakshowwine hashtag are eligible to be named Freak of the Week and win a prize, and potentially even see their face included on millions of bottles of wine.
Lively Circus Wine Labels
Freakshow Wine's App Lets Users Become Part of the Label
Trend Themes
1. Augmented Reality Labels - The use of augmented reality in wine labels creates an engaging and interactive consumer experience.
2. Interactive Face Filter Apps - The development of interactive face filter apps allows users to transform their appearance and engage with brands in a fun and memorable way.
3. User-generated Content Campaigns - Incentivizing users to share their augmented reality experiences creates a sense of community and boosts brand awareness.
Industry Implications
1. Wine - The wine industry can leverage augmented reality labels to differentiate their products and enhance consumer engagement.
2. Mobile App Development - The increasing demand for interactive face filter apps creates opportunities for mobile app developers to meet consumer needs and preferences.
3. Marketing and Advertising - Utilizing user-generated content campaigns like Freakshow Wine's #freakshowwine hashtag can effectively promote products and foster brand loyalty.