The Cognac Frapin 1270 has been unveiled by the brand as a new libation that will offer consumers a new way to enjoy the drink without having to stick to traditional consumption norms. The cognac is aged in oak barrels for six months before being moved to older casks for an extended period to help the maturation process along. The final product is a libation that can be served over ice, in a cocktail or even with sparkling water to help switch up perceptions of the libation that is commonly associated with discerning drinkers.
The Cognac Frapin 1270 is a new approach by the brand to help inspire consumers to give a different libation a try to see how it might satisfy their taste preferences.
Cocktail-Ready Cognacs
The Cognac Frapin 1270 is Perfect for Summer Consumption
Trend Themes
1. Alternative Cognac Consumption - The popularity of the Cognac Frapin 1270's versatile serving options suggest disruptive innovation opportunities for offering alternate consumption methods for traditionally exclusive drinks.
2. Premium Spirits Aging Process - The Cognac Frapin 1270's unique double-aging process opens up disruptive innovation opportunities for other premium spirits to experiment with different aging methods.
3. Sparkling Spirit Mixology - The Cognac Frapin 1270's use of sparkling water as a mixer presents disruptive innovation opportunities for spirits and mixers to create a new category of sparkling cocktails.
Industry Implications
1. Spirits & Liquor - The Cognac Frapin 1270 presents disruptive innovation opportunities for spirits companies to expand their offerings beyond traditional, exclusive drink consumption methods.
2. Bars & Restaurants - Bars and restaurants can capitalize on the unique serving options of the Cognac Frapin 1270 to offer innovative, specialty cocktails to their customers.
3. Packaged Beverage - The Cognac Frapin 1270's versatile serving options present disruptive innovation opportunities for packaged beverage companies to create a new category of sparkling, mixable spirits and mixers.