7 Over 7 is a new brand that's focused on sharing fragranced candles that are designed to enhance meditation and self-development practices. Aligned with the chakra system, the home fragrance brand makes seven candles that can be used with a specific intention or matched to a specific emotion.
While the Knowing Alpine scented candle shares herbaceous citrus notes that support clarity of mind, the Wilful Tonic candle explores spicier citrus scents to "imbue a sense of conviction, focus, tenacity; quiet confidence that is infectious." Shoppers can filter their experience by intention and choose whether they'd like a candle that supports grounding, expression, love or something else.
7 Over 7 makes it possible for customers to make the most of their hand-crafted ceramic vessels by refilling them.
Meditative Fragranced Candles
7 Over 7's Candle Takes Cues from New-Age Meditative Practices
Trend Themes
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Fragranced Meditation Products — Creating products designed to enhance meditation and self-development practices with an emphasis on aromatherapy.
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Chakra-based Home Fragrances — Aligning home fragrances with the seven chakra systems for intention-matching aromatherapy.
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Sustainable Candle Refills — Offering customers a sustainable option to refill their hand-crafted ceramic candle vessels.
Industry Implications
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Home Fragrance Industry — Innovating by developing fragrances aligned with new-age practices like meditation and chakra based intentions.
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Aromatherapy Marketplace — Providing products that enhance the therapeutic effects of aromatherapy through intention matching and chakra alignment.
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Sustainable Home Decor Industry — Developing product offerings centered around designing a sustainable home, including refillable and reusable home decor items like the hand-crafted ceramic candle vessels.