QALO is a brand that specializes in jewelry for the active consumer who wants to show off their style while maintaining their comfort—and its new 'Foxfire' collection is ideal for dog lovers who have an appreciation for vivid colors.
As Foxfire includes silicone rings and dog tags in matching colorways, consumers can purchase them in sets so that they can match with their animal companion. In addition to being a fun draw for pet owners, the glow-in-the-dark finish on the products can help users and their dogs to increase their visibility at night.
The silicone rings come in sizes for both women and men, and the dog tags can be purchased in hexagonal or round designs.
Glowing Silicone Rings
QALO's 'Foxfire' Collection Features Matching Silicone Rings and Dog Tags
Trend Themes
1. Glow-in-the-dark Accessories - Opportunity for brands to create innovative products with glow-in-the-dark features for increased visibility and style.
2. Matching Pet Accessories - A chance to create coordinated products for pet owners, such as matching accessories for both the owner and their animal companion.
3. Comfortable Active Jewelry - The need for jewelry that is both stylish and comfortable for active consumers, presenting an opportunity to design functional and fashionable pieces.
Industry Implications
1. Jewelry - The jewelry industry can explore incorporating glow-in-the-dark features, comfortable designs, and pet-themed accessories into their product lines.
2. Pet Supplies - Pet supply brands have the potential to expand their product offerings by including matching accessories for pet owners and their pets.
3. Active Lifestyle - Brands focused on the active lifestyle industry can develop comfortable and durable jewelry options that cater to the needs of active consumers.