Blunder Cover is the debut product from Monika Blunder Beauty and it's a foundation-concealer hybrid that boasts a clean formula that's packed with natural botanicals. The product is an all-in-one product that can be used in many ways, since it can be applied for light, sheer coverage or built up as desired on certain areas. Either way, the product promises "an always natural skin-like finish" and as such, it can be used on top of makeup to refresh a look.
The multitasking clean makeup product is packed with skin-supporting ingredients like anti-inflammatory arnica, antioxidant-rich edelweiss and aloe vera, plus calming chamomile, rosemary extract and sunflower extract.
The versatile Blunder Cover is available in seven shades, with more coming in 2021. Until then, the shades are worth mixing and matching to create custom colors as needed.
Clean Foundation-Concealers
Blunder Cover's Hybrid Formula Contains Arnica and Edelweiss
Trend Themes
1. Clean Foundation-concealers - The rise of clean and natural foundation-concealer hybrids that boast skin-supporting ingredients creates opportunities for brands to tap into the growing demand for clean beauty products.
2. Multifunctional Makeup - The launch of multitasking makeup products that can be used for multiple purposes creates opportunities for brands to cater to busy consumers who want to streamline their beauty routines.
3. Customizable Colors - The trend of customizable foundation-concealer colors creates opportunities for brands to offer a wider range of shades and empower consumers to create their own personalized beauty products.
Industry Implications
1. Beauty and Personal Care - Beauty and personal care brands can leverage the growing demand for clean beauty products and multitasking makeup to create innovative foundation-concealer hybrids.
2. Cosmetics Manufacturing - Cosmetics manufacturers can invest in creating formulas that feature natural and skin-supporting ingredients to cater to consumers' preferences for clean beauty.
3. Retail and E-commerce - Retailers and e-commerce platforms can offer customizable foundation-concealer options, enabling consumers to mix and match shades to create their own personalized beauty products.