The Forty Ounce Wine brand has released a new flavor that puts a more sophisticated twist on the traditional 40 ounce.
Usually, 40 ounce bottles of alcohol are associated with inexpensive and poor quality beers, but Forty Ounce Wine has sought to change that perspective. Its 40 Ounce Rosé is one way the brand is doing this -- offering a traditionally sophisticated product in traditionally lowbrow packaging. This serves to create curiosity around the product, as consumers are not accustomed to seeing pale pink beverages in the classic 40 ounce bottle.
The Forty Ounce Wine brand is able to spark interest around its brand due to its unique concept, and changes consumer perspectives on the type of packaging deemed to be acceptable for alcoholic beverages.
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