Ford is set to make history when they unveil their highly anticipated 2011 explorer on the Ford Facebook page. Normally a car as highly anticipated as this has its debut at an auto show or a press gala, but Ford has chose to go the social media route here.
Unveiling the 2011 Ford Explorer on the Ford Facebook page is a smart move for a few reasons. It saves Ford money first and foremost and it allows everyone with access to the Internet a chance to see the new Explorer. Ford is blazing new ground here. Only time will tell if others follow along.
Automaker Facebook Reveals
The 2011 Explorer Will be Unveiled on the Ford Facebook Page
Trend Themes
1. Social Media Product Launches - More companies will follow Ford's lead and unveil their new products on social media platforms instead of expensive auto shows or press galas.
2. Cost-effective Marketing Strategies - Businesses will prioritize cost-effective marketing strategies such as leveraging social media to save money while also reaching a wider audience.
3. Virtual Product Launch Events - Virtual product launch events will become the new norm for companies looking to showcase their latest offerings in a more accessible way.
Industry Implications
1. Automotive Industry - Automakers can leverage social media platforms to reduce marketing expenses while simultaneously reaching a larger audience.
2. Social Media Industry - Social media platforms will benefit from more companies shifting their product launches to their platforms, thereby increasing engagement and boosting revenue streams.
3. Event Planning Industry - Event planning companies can capitalize on the trend of virtual product launch events by offering their services to businesses and assisting them in creating engaging online events.