Food of Imagination is a Moscow-based cafe that recently introduced colorblocked packaging for its range of healthy takeaway goods. The collection of products offered by the care appeals to young, active consumers who believe in moderation and permissible indulgence. As the cafe describes, its target consumer is "not ready to cut down on delicious foods to keep a healthy lifestyle."
To make its range of fruit and vegetable concoctions stand out to this kind of consumer who is open-minded about health, Food of Imagination launched a creative packaging series. This includes imagery that replaces slivered moons with bananas, sailboats with watermelon slices and fluffy clouds with bunches of cruciferous cauliflower.
Although certain kinds of produce are rarely thought of as indulgent, this to-go packaging range reminds consumers to stay inspired.
Colorblocked Takeaway Packaging
The Food of Imagination's Containers Encourage Creative Thinking
Trend Themes
1. Colorblocked Packaging - Innovative packaging designs using bright colors and imagery to enhance customer experience.
2. Healthy Indulgence - Creating products that balance indulgence and health to target young, active consumers.
3. Inspiration Reminder - Incorporating unique imagery to trigger inspiration and creativity in consumers.
Industry Implications
1. Food and Beverage - Opportunity for restaurants and cafes to differentiate themselves by offering creative packaging designs that enhance the customer experience.
2. Packaging - Opportunity for packaging companies to innovate with bright colors and unique imagery to cater to the growing demand for visually appealing and inspiring packaging designs.
3. Retail - Opportunity for retail brands to incorporate creative packaging designs to enhance the perceived value and appeal of their products.