'WATERLESS' is a new Procter & Gamble brand that offers a range of haircare products that cater to women without any water. Its innovative range has all-waterless haircare solutions, including ultra-lightweight Foam Dry Shampoo, a residue-free Dry Shampoo spray, plus Dry Conditioners and alcohol-free Hair Refreshers.
The 'Whipped Clean' Foam Dry Shampoo is a standout product that is said to disappear in the hand after being applied and instantly freshens one's hair. Even hours after it has been applied, thanks to Whipped Clean's innovative fragrance technology, users are able to comb their fingers through the strands of their hair for a burst of fresh fragrance.
WATERLESS is set to launch in Cape Town through leading South African retailers.
Fragrant Foam Dry Shampoos
WATERLESS' 'Whipped Clean' Adds Instant & Long-Term Freshness
Trend Themes
1. Waterless Haircare Solutions - The innovative range of WATERLESS haircare products offers all-waterless solutions including Foam Dry Shampoo, Dry Shampoo spray, Dry Conditioners, and Hair Refreshers.
2. Ultra-lightweight Foam Dry Shampoo - The 'Whipped Clean' Foam Dry Shampoo by WATERLESS disappears in the hand after application and instantly freshens hair, presenting an opportunity for disruptive innovation in the dry shampoo market.
3. Innovative Fragrance Technology - WATERLESS' 'Whipped Clean' Foam Dry Shampoo features fragrance technology that provides a burst of fresh fragrance even hours after application, creating potential for disruption in the fragrance industry.
Industry Implications
1. Haircare - The WATERLESS brand and its range of products offer disruptive innovation opportunities in the haircare industry.
2. Personal Care - WATERLESS' waterless haircare solutions introduce disruptive innovation possibilities in the personal care industry.
3. Fragrance - The innovative fragrance technology in WATERLESS' Foam Dry Shampoo presents potential disruption in the fragrance industry.