Wozzup Mutazionidinterni is a nontraditional furniture company that specializes in modern pieces. Founded in 2007 by Luca Porcelli (a set designer) and Maurizio Duranti (a graphic designer), their furniture was created from a variety of elements.
From graffiti, silk and leather to wood and steel, these two artists get their inspiration from more classic pieces.
Implications - Nontraditional furniture is rising in popularity as consumers strive to be individualistic. Consumers like knowing that they have something unlike anyone else and it gives them pleasure and excitement to own one-of-a-kind products. The shift in individualism gives businesses the chance to cater towards specific types of individuals and develop products suited towards their needs and expectations.
Flower Furniture
Wozzup Mutazionidinterni's Pieces Blossom With Creativity
Trend Themes
1. Nontraditional Furniture - The rise of nontraditional furniture offers disruptive innovation opportunities for businesses to cater towards individualistic consumers and develop unique, one-of-a-kind products.
2. Individualism - The shift towards individualism presents disruptive innovation opportunities for businesses to create products that cater towards specific types of individuals and their unique needs and expectations.
3. Personalized Furniture - The demand for personalized furniture provides disruptive innovation opportunities for businesses to offer customizable options that allow consumers to create their own one-of-a-kind furniture pieces.
Industry Implications
1. Interior Design - The rise of nontraditional furniture trends opens up disruptive innovation opportunities for the interior design industry to create unique and personalized spaces for individuals.
2. Art and Decor - The growing interest in nontraditional furniture presents disruptive innovation opportunities for the art and decor industry to collaborate with furniture designers and create visually stunning and unique pieces.
3. E-commerce - The demand for individualistic furniture provides disruptive innovation opportunities for the e-commerce industry to develop online platforms that allow consumers to customize and purchase personalized furniture easily.