A conceptual health company called Floristry*, formerly Flowershop, seeks to "help the world feel better via sensory care." The brand, which was established in 2021 by G-Eazy, Isaac Muwaswes, and Gabriel Garcia, just debuted its first collection of botanical air-care, home goods, apparel, smoke accessories, and lifestyle products.
"We’re kicking off 2023 with a new collection and IRL experience in Las Vegas, and couldn’t be happier to partner with Urban Necessities and SRGN. We’re excited to show people the growth of Floristry* and offer something for everyone — from Flowers to Homegoods, clothing and more," said the brand in a press release.
Floristry* has established a pop-up in Las Vegas with a floral bar, gift store, exotic food bar, and more in conjunction with its recent release.
Rapper-Backed Sensory Care
G-Eazy's Floristry* Debuts a Comprehensive Capsule of Sensory Products
Trend Themes
1. Sensory Care Products - Floristry* is introducing a capsule of sensory products that cater to consumers' sensory needs and offer a holistic approach to well-being.
2. Botanic-themed Products - Floristry* is launching a collection of products that incorporate the benefits of the natural environment into everyday lifestyle and wellness routines.
3. Experiential Lifestyle Offerings - Floristry* has partnered with Urban Necessities and SRGN to create a pop-up in Las Vegas that offers an IRL experience of its sensory care collection alongside floral bars, gift shops, food bars, and more.
Industry Implications
1. Wellness Industry - With its unique sensory care line, Floristry* is poised to disrupt the wellness industry by providing a more holistic approach to wellness that caters to consumers' sensory needs.
2. Home Goods Industry - Floristry's* botanical air-care and home goods products offer a new take on home decor and function that incorporate the benefits of the natural environment into the home.
3. Retail Industry - Floristry's* Las Vegas pop-up, in collaboration with Urban Necessities and SRGN, represents a disruptive retail experience that caters to consumers' lifestyle needs and offers an IRL experience of its sensory care collection.