Beauty brand Florasis takes inspiration from Chinese poems or traditional folklore to create intricately engraved lipsticks and beautifully packaged pressed powders, eyeshadows and more. Florasis primarily speaks to active, cultivated women and it reaches them through a wide range of channels, including its own direct-to-consumer site.
With products that are almost too aesthetically pleasing to use, the brand revisits Chinese heritage and taps into a strong national identity to share high-quality experiences with artful cosmetics. While there are many brands with lipsticks that feature patterns or simple engravings, this one takes detailed work to new heights.
The packaging for the products by Florasis channel Miao jewelry and tells the story of an ethnic minority in the Guizhou province of south-western China.
Luxe Engraved Lipsticks
Florasis Draws Inspiration from Miao Jewellery & Chinese Folklore
Trend Themes
1. Intricately-engraved Cosmetics - Beauty brands can innovate by incorporating intricate engravings in their cosmetic products, inspired by traditional folklore or cultural heritage.
2. Art-inspired Packaging - Brands can attract art and culture enthusiasts by creating packaging inspired by traditional folk art and cultural heritage.
3. Direct-to-consumer Channels - Beauty brands can reach their target audience more effectively by utilizing direct-to-consumer channels like their own websites or social media platforms.
Industry Implications
1. Beauty - The beauty industry can differentiate their products by incorporating cultural heritage and art into the design of their cosmetics, especially through engravings and packaging.
2. Fashion - The fashion industry can innovate by creating clothing lines that are inspired by traditional folk art and cultural heritage, which they can then market through direct-to-consumer channels.
3. E-commerce - E-commerce companies can partner with beauty and fashion brands to promote their products through direct-to-consumer channels and market them to enthusiasts of cultural heritage and art.