The 'Flora Plan' editorial in Vogue Australia's May 2009 issue celebrates the nipped-in waistlines of the 1940s and, by extension, classic femininity. Photographer Troyt Couburn captured Valerija Erokhina in one elegant summer outfit after another.
In the 'Flora Plan' Vogue Australia editorial, Valerija Erokhina wore pastel and neutral shades that are a welcome reprieve from the doldrums of black and gray clothing that have also flooded the fashion world this spring.
Implications - Female consumers are no longer looking for over exaggerated styles and are seeking out simpler styles. Products featuring a subtler aesthetic are appealing to those who want to maintain a classic appearance. Companies trying to attract more shoppers could focus on this.
Nipped-In Waistlines
'Flora Plan' in Vogue Australia Honors the Feminine Silhouette
Trend Themes
1. Simpler Styles - Companies can tap into the trend of female consumers seeking out simpler, subtler styles for a more classic appearance.
2. Reprieve From Black and Gray - The demand for pastel and neutral shades is growing as consumers seek a break from the dominating black and gray clothing in the fashion industry.
3. Nipped-in Waistlines - The resurgence of nipped-in waistlines from the 1940s offers opportunities for businesses to cater to the desire for a more feminine silhouette.
Industry Implications
1. Fashion - Fashion brands can capitalize on the trend of consumers seeking simpler, subtler styles and offering more options in pastel and neutral shades.
2. Retail - Retailers can meet the demand for clothing with nipped-in waistlines, providing options that celebrate classic femininity.
3. Beauty - Beauty companies can create products and techniques that enhance and accentuate the feminine silhouette, embracing the trend of nipped-in waistlines.