Liddabit Sweets produces a range of flavored caramel candies, including ones that taste like gingerbread stout, fig and ricotta or beer and pretzels. Adding to its inventive caramel assortment are the Carrot Cake Caramels, which adds a sweeter note to its savory lineup.
The Carrot Cake Caramels are described as having a light and spiced flavor, which comes from unusual additions like raisins and cream cheese frosting.
The spread of foodie culture has made it possible for more traditional confections to be reinvented with experimental flavors like this one from Liddabit Sweets. Most consumers are fairly receptive to outrageous candy flavors, especially since these kinds bite-sized treats don't provide as much substance as a full meal that will ultimately require them to either eat or waste more.
Cake-Inspired Caramels
This Flavored Caramel from Liddabit Sweets Tastes Like Carrot Cake
Trend Themes
1. Inventive Caramel Flavors - Expanding caramel flavors beyond traditional options presents an opportunity for companies to tap into the demand for unique sweets.
2. Experimentation with Confectionery - The use of uncommon or unexpected ingredients in candy-making can create new and exciting flavor profiles for adventurous consumers.
3. Foodie-inspired Sweets - The intersection of gourmet food and confectionery industries creates a space to develop creative sweets that cater to foodies.
Industry Implications
1. Confectionery - The confectionery industry can capitalize on consumers' willingness to try unique flavors and experiment with new ingredients to create inventive sweets.
2. Food and Beverage - The overlap of the food and beverage industry with confectionery offers opportunities to develop new and creative sweets inspired by gourmet food trends.
3. Retail - Retail companies can stock and promote unusual confectionery offerings to attract customers interested in trying new and exciting sweets flavors.