Second Cup recently came out with a new warm beverage called the Flat White that is perfect to sip on during the upcoming colder months. This creamy coffee drink is based off of a traditional New Zealand and Australian beverage that incorporates steamed milk and a double shot of expresso into a smaller sized cup.
Traditionally in North America coffee drinkers opt for cappuccinos, Americanos or lattes when searching for a warm espresso-based drink. Now Second Cup is bringing the Flat White drink to the table by offering consumers a delicious double espresso beverage. The Flat White is also served in a smaller cup creating a greater milk to espresso ratio so that the espresso's aroma really comes through in every sip.
Velvety Coffee Beverages
Second Cup Releases a New Flat White Drink for Coffee Lovers to Enjoy
Trend Themes
1. Creamy Coffee Beverages - Opportunity to explore new flavors and variations of classic coffee drinks with unique ingredients and textures.
2. Traditional Beverage Adoption - Opportunity for North American coffee shops to expand their menu with traditional beverages from other parts of the world.
3. Smaller Cup Size Emphasis - Opportunity to offer customers smaller cup sizes for a stronger coffee experience that highlights the quality of the espresso.
Industry Implications
1. Coffee Shops - Coffee shops can expand their menu and introduce new variations of coffee drinks to cater to different consumers' preferences and tastes.
2. Beverage Packaging - Companies can design new packaging solutions and cup sizes to accommodate the growing trend of smaller coffee cup sizes.
3. Coffee Bean Suppliers - Coffee bean suppliers can develop new blends and flavors to cater to the demand for unique and creamy coffee beverages.