When the Björn Borg SS15 collection hit the runway last year, the atmosphere, clothing and the styling of the models all teased the release of the Björn Borg First Person Lover video game in early 2015. Just as promised, the free web game will be launched at the end of January, just ahead of Valentine's Day, introducing a game that challenges players to battle the evil in the world with only love. Set up like a mock Apple keynote, the game was announced as a "First Person Lover," not a first person shooter.
Some of the weapons that are introduced in the keynote spoof include handguns that shoot holographic kisses and rifles that shoot heart-shaped bubbles. Although merging the worlds of fashion and tech, this is a fun way to show that video games don't have to be violent.
Affectionate Video Games
Bjorn Borg's First Person Lover Kills Villains with Kindness
Trend Themes
1. Affectionate Video Games - Video game developers can explore new ways to introduce love and kindness as weapons in the game instead of violence.
2. Fashion-tech Collaboration - Fashion brands can leverage technology to market their products through innovative product launch strategies.
3. Gamification of Fashion Shows - Fashion brands can explore gamification as a way to create buzz and attract attention during fashion shows.
Industry Implications
1. Video Game - Video game companies can collaborate with fashion brands to create innovative game titles that feature unique fashion elements.
2. Fashion - Fashion brands can collaborate with technology companies to create exciting product launch events that incorporate interactive experiences.
3. Marketing and Advertising - Marketers and advertisers can explore innovative ways to utilize gamification in their campaigns to create more engagement and reach more audiences.