Botanical beverage company 'Firefly' teamed up with B&B studio to redesign the branding of the brand's classic Firefly drinks. After the new design for 'Superfly' was released -- which featured a disappearing logo -- the brand decided to reflect its commitment to natural extracts and re-establish botanicals as the heart of its products by creating a label that shows off the purity of the ingredients with detailed illustrations.
The brand also took on a new slogan 'Revitalizing Botanical Drinks' that will be written on every bottle, along with a new color pallet that was create to appeal to a more grown-up crowd. Offering a new modern and sophisticated design, Firefly drinks plans to reach a larger audience by marketing the product in a more adult language -- branding its products as the perfect mix for alcohol.
Upscale Drink Rebranding
B&B Studio Reveled a Luxury New Brand for Firefly Drinks
Trend Themes
1. Luxury Rebranding - Opportunity for botanical beverage companies to elevate their brand image and tap into the upscale market through sophisticated and modern redesigns.
2. Natural Extracts - Potential for brands to emphasize the purity of ingredients and highlight the use of natural extracts to attract health-conscious consumers.
3. Adult-targeted Marketing - Possibility for beverage companies to position their products as mixers for alcoholic beverages and target a more mature audience.
Industry Implications
1. Beverage - Opportunity for the beverage industry to revitalize their brand image and capture a new market segment by implementing luxury rebranding strategies.
2. Graphic Design - Opportunity for graphic design companies specializing in food and beverage to offer their expertise in creating detailed illustrations and modern packaging designs for botanical drinks.
3. Alcohol - Potential for the alcohol industry to collaborate with botanical beverage brands and promote their products as unique mixers for creating sophisticated cocktails.