The Japanese vintage retailer FILL THE BILL recently unveiled its Spring/Summer 2018 collection. All of the pieces are domestically produced and deliver loose-fitted silhouettes and draped fabrics. The entire capsule is unique because it does not conform to any specific theme, color scheme or style -- delivering a broad range of selection.
For the upcoming warm weather, FILL THE BILL offers pieces such as gray suits, matching sets of cubist shirts and shorts, kimono coats, wide pants, t-shirts, button ups, anoraks, pooling trousers, panama hats, bucket hats and long sleeve shirts. The trousers evoke a comfortable and laid back aesthetics, while the stripped button up shirts and fringed shirts make much louder statements. The entire FILL THE BILL Spring/Summer 2018 capsule will be available on the label's website.
Domestically Produced Spring Lines
FILL THE BILL Unveils Its SS18 Series Full of Wide Silhouettes
Trend Themes
1. Domestically Produced Fashion - Opportunity for fashion brands to focus on producing clothes domestically and tapping into the growing demand for locally made and ethically sourced fashion.
2. Loose-fitted Silhouettes - Opportunity for fashion brands to experiment with loose-fitted silhouettes and deliver comfortable and laid back aesthetics to consumers.
3. Non-conformist Capsules - Opportunity for fashion brands to create non-conformist capsules and offer a broad range of selection that does not follow specific themes, color schemes or styles.
Industry Implications
1. Fashion Retail - Domestically produced clothing and unique non-conformist capsules could attract more customers to fashion retail brands, increasing sales.
2. Sustainable Fashion - Domestically produced clothing and loose-fitted silhouettes could fit into the growing demand for sustainable and ethically sourced fashion products.
3. Streetwear Fashion - Loose-fitted silhouettes and non-conformist capsules could appeal to the streetwear fashion industry which is known for its unique and comfortable style.