A new company out in Pittsburgh called Fiks: Reflective Clothing has been working on a line of apparel that reflects light and helps bikers and runners become visible while out at night.
Based on the idea that most reflective clothing companies do not provide clothing that is stylish, Fik: Reflective Clothing is designed to be fashionable so that you can wear it out to social events without looking silly. The shirts contain three separate reflective graphics; one on the front, one on the sleeve and one on the lower back so that messenger bags/backpacks won't block the reflective writing.
All of the shirts are made with fresh guard technology and created using a commercial heat transfer process.
Fiks: Reflective Clothing is owned by designer and entrepreneur Nick Drombosky.
Light-Emanating Apparel
The Fiks: Reflective Clothing is Stylish and Visually Appealing
Trend Themes
1. Fashionable Reflective Clothing - Opportunity for creating stylish and visually appealing reflective clothing that can be worn for social events as well as outdoor activities.
2. Integration of Reflective Graphics - Opportunity to incorporate reflective graphics in multiple areas of clothing to ensure visibility even when bags or backpacks are worn.
3. Advanced Manufacturing Processes - Opportunity for utilizing commercial heat transfer processes and innovative technologies like fresh guard for creating high-quality reflective apparel.
Industry Implications
1. Apparel and Fashion - Opportunity for clothing companies to tap into the market for fashionable and functional reflective clothing.
2. Sports and Outdoor Recreation - Opportunity for sports and outdoor recreation brands to offer reflective clothing options to enhance safety during nighttime activities.
3. Manufacturing and Textile - Opportunity for manufacturers to leverage advanced processes and technologies to produce reflective apparel with improved durability and performance.