The new commercial for the 'FIFA 16' video game blurs the lines between what's virtual and real.
The beginning of the video shows superstars Lionel Messi and Sergio Aguero taking turns doing tricks with the soccer ball, attached to cameras and motion sensors. The picture suddenly changes back and forth between the real athletes and their virtual selves doing the same tricks. In a new and innovative marketing tool, FIFA 16 lets viewers in on how the video game is made from a technological point of view.
The rest of the commercial features a ball being passed around, with a surprise appearance from basketball star Kobe Bryant, who kicks a basketball in a hoop. Despite the seemingly random cameo, Kobe's appearance only creates more buzz for the upcoming video game.
Virtual Athlete Game Ads
The Commercial for 'FIFA 16' Shows the Technology Behind the Game
Trend Themes
1. Blurring Realities - The use of technology to blur the line between virtual and real experiences presents opportunities for immersive marketing and enhanced customer engagement.
2. Technology-driven Advertising - Innovative marketing tools that showcase the technological aspects of a product can create excitement and generate buzz among consumers.
3. Sports-entertainment Crossovers - Crossovers between different sports and entertainment industries offer new avenues for collaboration and brand promotion.
Industry Implications
1. Gaming - The gaming industry can leverage virtual-reality technology to create immersive experiences and enhance user engagement.
2. Advertising - The advertising industry can explore the use of technology-driven campaigns to capture consumers' attention and create memorable brand experiences.
3. Sports - Sports industry can embrace technological advancements to create unique collaborations and promotional opportunities with the gaming and entertainment sectors.