For and Instagram, a photo-sharing app, have teamed up to create the 'Fiestagram' campaign, a marketing initiative that asks people to submit their Instagram photos for a chance to win a Ford Fiesta.
The Fiestagram campaign offers weekly prizes, which users can win by submitting Instagram photos that relate to specific categories inspired by the Ford Fiesta's functions and features. One such feature is its MP3 and USB technology that allows people to take their music libraries with them wherever they go. For this particular challenge, participants must snap a picture that relates to music and upload it on the Fiestagram campaign's Facebook page with the hash tags #Fiestagram and #Music. The winner for best photo will receive a pair of Beats headphones and a year’s subscription to Spotify. At the end of the Fiestagram campaign, an overall winner is chosen to receive a Ford Fiesta.
Automaker Photo Contests
Win a Ford Fiesta by Entering the Fiestagram Campaign
Trend Themes
1. User-generated Content - The Fiestagram campaign demonstrates the potential of user-generated content as a marketing strategy, with consumers providing valuable and authentic brand promotion through their submitted photos.
2. Social Media Marketing - The collaboration between Ford and Instagram showcases the power of leveraging social media platforms for targeted marketing campaigns, reaching a large and engaged audience.
3. Branded Photo Contests - The Fiestagram campaign highlights the popularity and effectiveness of branded photo contests as a fun and interactive way for businesses to engage with their customers and promote their products.
Industry Implications
1. Automotive - Automakers can capitalize on the success of the Fiestagram campaign by hosting their own photo contests to increase brand awareness and engage with potential customers.
2. Technology - Companies in the technology industry can explore partnerships with social media platforms to create innovative marketing campaigns that leverage user-generated content and drive brand recognition.
3. Consumer Goods - Consumer goods companies can adopt the trend of branded photo contests to generate user-generated content, increase brand visibility, and facilitate a deeper connection with their target audience.